In recent weeks, two regional US grocery chains have announced they are removing self-checkout from their store locations. Both retailers indicated they are removing self-checkout in order to provide better customer service. These announcements have created quite a buzz among the media and internet world.
The articles that have resulted are mixed but the overall message continues to be that consumers want self-checkout and retailers want to provide self-checkout to give consumers a choice.
Joseph Tarnowski from Progessive Grocer wrote on September 14, 2011, “Having discussed the topic of self-checkouts extensively in recent weeks both in print and online – including my own personal observations and those of our valued readers – the prevailing consensus is that it’s not so much what technology you have, but how it’s deployed.”
What is NCR, the worldwide leader in self-checkout, saying?
- It’s important to note that successful self-checkout retail implementations follow proven best practices. Self-checkout is successful when retailers implement and execute in their store processes.
- Self-checkout continues rapid growth. Four notable retail research analysts that closely monitor the retail market have indicated that self-checkout is not only growing, but it’s going to grow by double digits over the next four years with substantial growth in North America. RBR reported a North American growth of 40% in 2010 alone.
- Consumers want self-checkout. A 2011 NPD consumer study found that:
- Two out of three U.S. consumers surveyed want self-service options when shopping.
- Nearly half of U.S. shoppers surveyed under 45 want stores to offer self-checkout.
- Almost 46 percent of U.S. consumers surveyed want stores to offer more self-service options, like self-checkout or kiosks, to improve their shopping experience.
In a fast-paced world where time is of the essence, NCR is providing customers options to shorten their time away from what is truly important.